New Fall Fashion is rolling in daily! Clothing, accessories, jewelry & more!

About Us

Geneva Jake's began our journey in 2008 as a Life is good Genuine Neighborhood Shop.  Over the years we have grown into a fabulous multi-brand store.  Geneva Jake's is proud to carry PANDORA Jewelery, Alex and Ani, Noelle, Life is good, Good Works Bracelets, Pura Vida, Mantraband, Sanuk, Havaianas, Lolita, Mud Pie, Silver Forest, jewelry, purses, scarves & so much more! Our store has something for everyone and is a must-see when you are in Lake Geneva! We strive to bring you the best in the fashion and gift industries at the best prices!
We are a family-owned business located in the heart of the downtown Lake Geneva shopping district.  We have a passion for retail and Lake Geneva....shop local, shop Lake Geneva!